After keeping a daily blog for a year, I wondered how badly I wanted to continue blogging – or even being online at all. The internet had gotten scary, especially for people telling personal stories. Especially for women.
When I got the idea for Blog Form, I took a big gulp. I was tired. Too many women were being attacked. The landscape had become too politicized. And maintaining an online social media “presence” was taking more time than actually writing. I was doing something wrong.
But my Year of the Selfie readers were some of the kindest, most understanding people on the internet. I loved hearing from them, even when they shared with me tough personal stories. They trusted me too. Unlike what we, as women face on Twitter, and even Facebook and Instagram, this blog had become my safe space on the internet. And I wanted to continue that.
I didn’t know I needed a safe space, a quiet corner, somewhere to retreat to, but now I’m not so naive. How do I share without putting my mental health in jeopardy? I decided I needed to ask a professional.
“It’s being afraid of being publicly humiliated, which is something we can all relate to,” said Brandi Good, social media trainer and coach and owner of BLG Business Solutions.
Ninety percent of Brandi’s clients are women. She has a theory:
“I tend to find when I get approached by guy clients, they’re really focussed on the bottom line. And that’s not to say women aren’t focussed on that, but they want it packaged in a way that makes them feel comfortable,” she said.
— Brandi Good (@BLGBusiness) September 8, 2017
Brandi’s approach is “patient, kind, and caring” because women’s experience online, is frankly, different than men’s. She understands instantly my fear of being online, it’s the same fear many of her clients have.
“They use the word ‘privacy’ a lot, but I often feel they use that to mask the fear of putting ourselves out there these days,” she told me over the phone from her home in Regina, Saskatchewan. “Privacy concerns are a legitimate issue, but when you’re running your own business, you do have to make concessions. As part of your brand, your face has to be out there.”
Listen to my conversation with Brandi:
Brandi also knows first hand about putting herself out there, when she wrote about her husband’s close battle with a virus that attacked his heart and shut down his lungs, liver, and kidneys.
“I had never explicitly put it out there,” she told me, but she’d been attending networking events to try and learn more about starting her own business “and the concept of being vulnerable and being authentic kept coming up over and over again.”
“It was easy to write, but then a bit scary to hit publish,” she told me. But the feedback was almost entirely positive, if not “inspiring.”
I know the feeling too – but too often women hold back because just being online causes anxiety for us. I said before that I wanted to explore and understand humanity, but was that really true? I also wanted to hide from anything that could hurt me. Moving freely in the world and hiding from hurt do not coincide – was that the root of my anxiety?
On Brandi’s website, she writes:
“A lot of people struggle with these common issues when it comes to social media:
- I don’t understand social media;
- I’m afraid of doing something wrong;
- I’m afraid of privacy issues;
- I don’t know what to post on social media;
- I don’t have time to do social media.”
Does that not sum up all of our fears in a nutshell?
“A lot of the time people will see something, but without the context surrounding it, so they’ll see there’s just this photo floating out there and think, ‘Well, she’s a hot mess,'” Brandi warned me, laughing. It’s so true.
“That’s how so many memes start. This poor random person got caught making a funny face and now that’s the meme of the year!”
So what’s her advice?
Well, first off, she said, determine where your line is.
“We get so defensive that as soon as anyone says anything about us online, we want to fire back in kind of an angry, aggressive way or we want to figure out how to delete it or bury our head in the sand and pretend it never happened,” she said.
Her big advice is for all business owners is to have some sort of social media policy to direct clients or customers to so they can be clear what will be deleted, blocked, or muted.
So I thought about it. If I need to set a line, then I’ll set it here: I won’t accept profuse swearing, sexually explicit comments, nor negative comments about a person’s gender, race or political views. I will mute angry rants and excessive negativity. I am protecting my right to a safe space to work and engage when I’m online.
Brandi said people don’t have to carve out those spaces all by themselves. A lot of Facebook groups can create a safe, supportive environment. And many of them are for women only.
“The fact is we still need those safe spaces. And sometimes it’s not because other people are dangerous. It’s because we need to be comfortable,” she said.
Her last piece of advice for me before I embarked back into the world of blogging wasn’t really meant to be taken as advice. She told me how she gets her clients to use social media confidently:
“You just kind of have to give people little tiny pushes until they do put themselves out there and then give them lots of positive feedback.”
I think we should all be giving each other positive feedback. Let’s create safe spaces on the internet for each other.